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Real estate buyer intelligence

Spot the buyers hidden in your real estate leads.

Spotmink reads every signal a buyer leaves, from the units they explore on your project site to the links they share, and tells your team who is serious, what they want and when to call. Less time on browsers. More buyers at the site.

Book a demo See how it works
How Spotmink spots a serious buyer A buyer explores units in Tower A on a project website. The units they keep returning to heat up, a buyer profile fills in with their preferences, the sales team receives a call-now alert, and a site visit gets booked. TOWER A FLOORS 11–18 Unit A-1801 Unit A-1802 Unit A-1803 Unit A-1804 Unit A-1701 Unit A-1702 Unit A-1703 Unit A-1704 Unit A-1601 Unit A-1602 Unit A-1603 Unit A-1604 Unit A-1501 Unit A-1502 Unit A-1503 Unit A-1504 Unit A-1401 Unit A-1402 Unit A-1403 Unit A-1404 Unit A-1301 Unit A-1302 Unit A-1303 Unit A-1304 Unit A-1201 Unit A-1202 Unit A-1203 Unit A-1204 Unit A-1101 Unit A-1102 Unit A-1103 Unit A-1104 1304 Returning visitor Identified on second visit Looking for 3 BHK, east facing Floors 13 to 16 Keeps returning to A-1304 · 4 visits Shared with 2 family members BUYING INTENT High Call now Back on A-1304 and just opened the cost sheet for that unit. Site visit booked, Saturday 11 am

The problem

Every lead looks the same on day one

A form tells you a name and a phone number. It does not tell you who will buy. So teams call everyone the same way, follow up too late, and keep paying for more leads to make up the difference.

A browser and a buyer look alike on day one Both visitors fill the same form in week one. The browser never returns. The buyer returns to the same unit several times, checks commute and costs, and shares it with family, so their intent rises from low to high. Week 1 Week 2 Week 3 Week 4 Browser Filled a form Form Buyer Filled a form Form Same unit, again Costs, commute Family shared Intent Browser stays low Buyer climbs to high
Two people fill the same form. Only one of them keeps coming back to the same unit. Spotmink sees the difference.

  • You can't tell who is serious

    Hundreds of enquiries, no way to know which ten deserve a call today.

  • Follow-up is late and generic

    By the time someone calls, the buyer has moved on, or hears a pitch for the wrong unit.

  • You can't see which spend works

    Reports count leads. Nobody can say which channel brought the buyers who actually visited.

What Spotmink does

Understand, engage, act: one buyer view across every channel

Understand every buyer

Every visit, unit view, shared link and tool used builds one profile per buyer. You see what they want and how ready they are, including the visits before they shared their number.

Explore buyer profiles
Every interaction becomes one buyer profile Signals such as viewing a unit, checking a commute, opening a cost sheet, sharing a shortlist and reading a brochure flow into a single buyer profile, which shows preferences, intent level and the next step for sales. Viewed unit A-1304 Checked commute to office Opened the cost sheet Shared shortlist on WhatsApp Read the brochure twice One buyer profile Preferences Intent level Next step

Give buyers tools, not gates

Instead of hiding prices behind a form, offer things buyers actually want: a unit explorer, a commute report, a personal cost sheet, a shortlist to share with family. They share details willingly, and every tool tells you something.

Explore project sites and buyer tools
Tools buyers want, and what they tell you A unit explorer reveals size, floor and facing. A commute report reveals where buyers work and live. A personal cost sheet reveals budget. A family shortlist reveals who else is part of the decision. Unit explorer Size, floor and facing Commute report Where they work and live Personal cost sheet Budget and payment comfort Family shortlist Who else is deciding

Act while interest is high

When a buyer returns to the same unit or opens a cost sheet, your team knows within moments, with the context to make the call count. Calls are ranked by intent, not by who enquired first.

Explore intent and sales nudges
Sales sees who to call and why A phone shows live nudges: a buyer is back on unit A-1304 for the fourth time, opened the cost sheet, and shared it with family, with a call now button. Beside it, today's calls are ranked by intent with a reason for each. Spotmink LIVE NUDGES Back on A-1304Fourth visit this week Opened the cost sheetFor A-1304, 2 minutes ago Shared with familyTwo people opened the link Call now Today’s calls, ranked by intent 1 Buyer on A-1304 Fourth visit, opened costs HIGH 2 Buyer on B-0902 Compared two units today RISING 3 Buyer from a portal One visit, no return in 21 days COOLING

How it works

No new habits for buyers. No big project for your team.

  1. 1

    Start with your project sites

    We set up fast project sites with interactive floor plans, live availability and buyer tools, then connect more sources as you grow.

  2. 2

    Spotmink reads every signal

    Each unit viewed, tool used, link shared and enquiry made is added to that buyer's profile. Interest builds into a clear intent level.

  3. 3

    Your team acts on it

    Sales gets nudges and a ranked call list. Marketing sees which channels bring serious buyers. Owners see demand by project and by unit.

Unit-level demand

Every unit they look at tells you something

Most tools know someone visited your project page. Spotmink knows which tower, floor and facing they keep coming back to. Across all buyers, that becomes a live picture of demand for every unit you have.

See what is selling itself, what needs attention on price, and what buyers keep viewing but never ask about.

Demand by unit across a tower A heatmap of a ten floor tower. East facing units on middle floors attract the most interest. A cluster of west facing lower floor units is viewed often but rarely enquired about, which suggests reviewing their price or plan. WEST EAST What the tower tells you East, floors 13 to 16 Most viewed and enquired Strong demand, hold price West, floors 10 to 12 Viewed often, few enquiries Review price, plan or offer INTEREST Low High

Every signal, one buyer

One view of every buyer, however they reach you

Buyers arrive through ads, portals, search, partners and referrals, often more than once and across more than one project. Spotmink joins it all into one profile per buyer, and every source you connect makes it sharper.

  • Every project, one buyer
  • Every channel, one record
  • Partner links, coming soon

Explore the platform

Every signal, one buyer Buyer signals flow into one profile per buyer. Project sites are live today. Partner links, ad platforms, property portals, CRMs, WhatsApp and calls are coming soon. The profile produces intent levels, sales nudges and channel insight. Project sites LIVE Partner links SOON Ad platforms SOON Property portals SOON CRM SOON WhatsApp and calls SOON One buyer profile Intent level Sales nudges Channel insight
Sources marked soon are on the way. Live sources work today.

By role

What’s in it for you

Choose your role to see how Spotmink changes your week.

Business owners Know where your next bookings will come from. See the owner's view Marketing teams Prove lead quality, not just lead volume. See the marketer's view Sales teams Call the buyer who is ready, with the right unit in mind. See the sales view

FAQ

Questions people ask

Short answers to what real estate teams ask us most.

What is Spotmink?

Spotmink is a buyer intelligence platform for real estate. It brings every signal a buyer leaves, starting with how they explore your project sites down to the units they view, into one profile per buyer, so your team knows who is serious, what they want and when to call.

Who is Spotmink for?

Any team that markets and sells residential property. Business owners use it to see where real demand is coming from, marketing teams use it to prove lead quality, and sales teams use it to call the right buyers first.

How does Spotmink tell a serious buyer from a browser?

It looks at behaviour, not just a form. Returning to the same unit, comparing floors, opening a cost sheet, checking a commute or sharing a shortlist with family are strong buying signals. Spotmink combines these into an intent level for every buyer.

Is Spotmink a CRM? Do we have to replace ours?

No. Your CRM stores contacts and deals. Spotmink adds what happened before and between conversations: what each buyer looked at and how ready they are. It is built to work alongside the tools your team already uses.

Does Spotmink work across several projects?

Yes. A buyer who explores two of your projects is recognised as one person with one profile, so you see their full interest rather than two unrelated enquiries.

Does Spotmink work with sales partners?

Partner links are coming soon. Every partner will get a personal project link, and the buyers they bring will be tagged to them from the first click, which keeps the record clear for everyone.

How is buyer data handled?

Spotmink works with first-party data that buyers share with you through your own project sites, with clear consent at the point of capture. Your buyer data belongs to you and is never shared with other Spotmink customers.

Book a demo

See which of your buyers are serious

Bring one live project. In a short demo we show you how Spotmink reads buyer interest unit by unit, and what your team would see the next morning.

Book a demo How it works