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Understand · Buyer profiles

One real estate buyer profile, built from every signal

Every visit, unit viewed, tool used and link shared adds to one profile per buyer. Your team sees what each person wants and how ready they are, including activity from before they shared their number.

Book a demo What it does
Every interaction becomes one buyer profile Signals such as viewing a unit, checking a commute, opening a cost sheet, sharing a shortlist and reading a brochure flow into a single buyer profile, which shows preferences, intent level and the next step for sales. Viewed unit A-1304 Checked commute to office Opened the cost sheet Shared shortlist on WhatsApp Read the brochure twice One buyer profile Preferences Intent level Next step

What it does

Buyer profiles, feature by feature

Features marked live work today. Features coming soon are in development.

Most useful for sales teams and marketing teams.

  • Unit-level interest

    Live

    Tower, floor, size and facing for every unit a buyer explores on your project sites.

  • One buyer across projects

    Live

    Someone exploring two of your projects is one person with one profile.

  • Activity before the form

    Live

    Earlier anonymous visits join the profile once a buyer shares their details.

  • Portal and CRM enquiries

    Coming soon

    Enquiries from property portals and your CRM join the same profile.

  • WhatsApp and call history

    Coming soon

    Conversations with your team add context to each buyer.

Learn more

Guides on buyer profiles

FAQ

Questions people ask

What is a buyer profile?

A buyer profile is a single record of everything a prospective buyer has done across your project sites and channels: the units they viewed, the tools they used, the links they shared and where they came from.

Is the profile built with consent?

Yes. Profiles are built from first-party data that buyers share on your own project sites, with consent at the point of capture.

Platform

More of the platform

Engage Project sites and buyer tools Interactive plans, live availability and buyer tools Act Intent and sales nudges Intent levels, nudges and a ranked call list Act Channel insight and ad feedback Which channels bring buyers who visit Coming soon Feedback to ad platforms Engage Partner links Coming soon Personal links with lead tagging and a clear record

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See which of your buyers are serious

Bring one live project. In a short demo we show you how Spotmink reads buyer interest unit by unit, and what your team would see the next morning.

Book a demo How it works