Tools
How much of your lead spend goes to people who never visit?
Enter four numbers from last month. The calculator shows your cost per site visit, your cost per booking and how much you spent on leads who never came to the site. Nothing you enter is stored or sent.
Your results
Enter all four numbers to see your results.
- Total lead spend
- Site visits
- Bookings
- Cost per site visit
- Cost per booking
- Spent on leads who never visited
The last figure is what you paid for leads who never came to the site. Spotmink shows which leads are serious buyers, based on how they behave on your project website, so your team can call them first and see which campaigns bring them.
FAQ
Questions people ask
How do you calculate cost per site visit?
Divide your total lead spend for a period by the number of site visits in the same period. For example, if you spent ₹8 lakh on leads in a month and 50 of those leads visited the site, your cost per site visit was ₹16,000.
How is cost per site visit different from cost per lead?
Cost per lead counts every enquiry, including people who were only looking. Cost per site visit counts only the leads who came to see the project, so it shows what you actually pay for interested buyers.
Is the data I enter stored?
No. The calculator runs entirely in your browser. Nothing you enter is saved or sent to Spotmink.